How To Predict Resistance
A Quick Way To: Predict Resistance
Short and sweet this week.
Want to get a quick estimate on where your pockets of change resistance are going to come from, and how much of it there will be?
First: consider your solution against two key lenses:
How much better is the new solution to what’s currently in place (from the user’s point of view), and
How much more painful is the new solution to what’s currently in place (again, from the user’s point of view).
Then, drawing inspiration from the fantastic Jobs To Be Done framework, consider your change against the below 5 insights. (Noting that the customers mentioned below are our impacted stakeholders.)
A better-performing, more painful product will only appeal to underserved customers. These are customers who have unmet needs and are willing to endure more pain to get a job done better. - everyone else will resist the additional pain as they won’t value the additional benefit.
A better-performing, less painful product will appeal to all customers. - this is the ideal.
A worse-performing, less painful product will appeal to overserved customers (those with no unmet needs). It will also appeal to nonconsumers. These are people who are not even attempting to get the job done as there is no current viable solution. - while everyone will appreciate the pain reduction, many will miss key features they were previously using.
A worse-performing, more painful product will only appeal to customers for whom limited (or no) alternatives are available. This happens in unique or atypical situations. - while most organisations have an internal monopoly on what processes and systems are used, there’s usually more alternatives than you think (i.e. shadow processes and workarounds).
Some products are “stuck in the middle”: they only get a job done slightly better or slightly easier. Such a product will likely fail to attract any new customers. - this is fine for incremental improvement, but not for overhauls or transformational change.
Question: Which type of internal customer does your solution appeal to?
Prepare accordingly.
And A Quick Note On: Subjective Value
Value is in the eye of the beholder. What you value isn’t what they do.
Where’s Brendon Now?: Discussing Meaningful Change Within Workplaces & Schools with Adrienne
Adrienne and I caught up a few weeks ago to discuss change leadership within workplaces and schools and how simple mindset shifts, like how we define success, can lead us towards the changes in culture we seek.
We cover:
What it really takes to create meaningful change at work
How reframing how we define and measure success can help us achieve change
How to make sure the changes you’re implementing aren’t surface level
Why context and clarity are key to driving change
How recognition, rewards and incentives can be leveraged to motivate change
Ways that school leaders can ensure their change initiatives stay at the forefront for all staff
Why wisdom is the key to valuable change
The importance of narrowing your focus
What the momentum path is and how it can be applied to create change over time
Check it out here: https://omny.fm/shows/well-led-schools/what-it-really-takes-to-inspire-meaningful-change
Final thoughts
I’m typing this sitting next to one of the most fascinating beaches I’ve ever seen. The tide travels well over 400m out and back everyday. I’m sure there’s a change leadership analogy in there somewhere, but for the moment I’ll just enjoy the spectacle.
See you all next week.
BB