My obsession with simplicity is almost cult-like. It’s one of the key tenets of both my business and my own life. I firmly believe that too much is hidden in artificial, lazy complexity - making the world a worse place for it. But there's a dark side to it.
My favourite, that my Team & I came across a a while back, is the "Simplistic → Complex → Simple" transition in all messaging, with the achieving of Simple being the most complex part of the transition.
My favourite, that my Team & I came across a a while back, is the "Simplistic → Complex → Simple" transition in all messaging, with the achieving of Simple being the most complex part of the transition.