This week I came across a fascinating stat - 75% of companies consider themselves highly customer-centric, however only 19% of customers agreed. We’re more misaligned in our perceptions than we realise - a truly dangerous thing for a change leader to be.
The Perception Discord
The Perception Discord
The Perception Discord
This week I came across a fascinating stat - 75% of companies consider themselves highly customer-centric, however only 19% of customers agreed. We’re more misaligned in our perceptions than we realise - a truly dangerous thing for a change leader to be.